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About AMSOIL Inc.

The History...

Al Amatuzio's induction to the Lubricants World Hall of Fame is the ultimate tribute to the man who started it all.  He is firmly established among the giants who have shaped the industry.  Al Amatuzio's desire for technical innovation, his commitment to higher quality and his belief that consumers respond to superior products remain the core of the AMSOIL philosophy.

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The Company...
The AMSOIL corporate headquarters, manufacturing plants and chemical and test laboratories boast state-of-the-art equipment and specialists in every facet of lubricant technology.  At AMSOIL, unparalleled quality standards are assured.  And AMSOIL provides a full range of customer and technical services, while fourteen distribution centers throughout North America and the world keep pace with the increasing demand for AMSOIL products. Click here for a list of the AMSOIL Distribution Centers.

 

The Products...
Since the introduction of AMSOIL synthetic motor oil in 1972, AMSOIL has gone on to develop the most complete line of synthetic lubricants and automotive products in the world.  The history of AMSOIL product innovations is a checklist of industry firsts.   AMSOIL "firsts" in motor oil, two-cycle oil, gear lube, grease, air filter and oil filter technology are proof-positive of the AMSOIL commitment to innovation.

 

AMSOIL - The Right Environmental Choice

Product Introduction Chronology

 
The Company of Firsts 
  AMSOIL has a documented history of innovation and leadership.
  • First to develop an API-rated 100 percent synthetic motor oil.
  • First to introduce the concept of "extended drain intervals" with a recommended 25,000-mile/1-year drain interval.
  • First U.S. company to utilize the NOACK volatility test as a standard of performance excellence.
  • First to produce synthetic motor oils for diesel engines, racing engines, turbo and marine engines.
  • First to introduce synthetic oils that legitimately contribute to improving fuel efficiency.
  • First to manufacture synthetic gear lube for automotive use.
  • First to manufacture a 100:1 pre-mix synthetic 2-cycle oil.
  • First to manufacture a synthetic automatic transmission fluid for automotive use.
AMSOIL History
An American Success Story
Al Amatuzio, AMSOIL CEO and President Though AMSOIL Inc. was founded in 1972, its story begins in the mid 1960s, when Lt. Col. A.J. "Al" Amatuzio, a jet fighter squadron commander, was impressed by the superb performance of synthetic lubricants in jet engines (in fact, only synthetics stand up to the performance demands of jet engines) and began studying their possible automotive applications. In 1972, after an intense period of research and development, Al Amatuzio introduced the first synthetic motor oil in the world to exceed API automobile service requirements.
The next year, Amatuzio developed a marketing plan to get his innovative but still unknown product to customers. His marketing plan enabled customers to have personal contact with a dealer who could take the time to explain the product and answer questions. The rest is history! From humble beginnings in a northwest Wisconsin warehouse, AMSOIL pioneered an entire industry -- synthetic lubrication -- and established high professional and ethical standards for a unique business opportunity.

Since 1972, the company has seen rapid growth and constant change. One driving force behind the great success of AMSOIL is a commitment to quality and constant improvement. As the years passed, an increasingly broad range of automotive and industrial lubricants and filtration equipment was developed, with each new product exceeding industry performance specifications by a wide margin. In addition, the ALTRUM division of personal care items and household products was created, and the AGGRAND line of natural, organic lawn and garden products followed.

Al Amatuzio, Fighter Pilot Of course, AMSOIL has also continued to set new industry standards for motor oil performance, quality and consistency.

In February 1994, Lubricants World magazine honored A.J. Amatuzio by inducting him into their "Hall of Fame" as the pioneer in synthetic motor oil.

The original handful of independent AMSOIL Dealers has multiplied into a network of tens of thousands. Through them, AMSOIL synthetic motor oil is distributed throughout the country and the world.

The AMSOIL Building

Facilities

The facilities at the AMSOIL Corporate Headquarters reflect the AMSOIL commitment to excellence. High-speed bottling lines, state-of-the-art information processing equipment and the latest quality control techniques are used to create the highest quality motor oil and aid Dealers in running their businesses. Fourteen strategically located warehouses distribute AMSOIL products to Dealers and ultimately to customers throughout North America and around the world. These customers confirm what we've known all along. AMSOIL is "The First in Synthetics."

The AMSOIL Manufacturing Plant
AMSOIL COMPANY PROFILE
During Lieutenant Colonel Al Amatuzio's 25 years as an award-winning jet fighter pilot, he gained a solid appreciation for the extraordinary lubricants that protected the engines of the jets he flew. He knew that only these lubricants, synthetic lubricants, could stand up to the demanding operating conditions of jet engines and the severe temperature extremes they encounter.

He knew also that the same outstanding performance benefits synthetic lubricants provide for jet engines would prove invaluable to car, truck and other internal combustion engines.

In the mid-1960s, Al Amatuzio began an intense period of research and development. He assembled the industry's most knowledgeable chemists and directed the formulation of the first synthetic motor oil in the world to meet American Petroleum Institute service requirements.

The introduction of AMSOIL synthetic motor oil in 1972 set all-new standards for motor oil quality. AMSOIL synthetic motor oil outperformed conventional petroleum motor oils on all counts. It was clear from the start that this innovative product would play a major role in engine performance and engine life.

Today, virtually every other motor oil manufacturer has recognized the superiority of synthetic lubricants and has followed the AMSOIL lead with introductions of synthetic motor oils of their own. They spend millions of dollars advertising their "new" and "revolutionary" products. No one, however, can match AMSOIL experience and technological know-how. And no one delivers products like AMSOIL. Accept no substitutes -- AMSOIL is "The First in Synthetics." ®

 
The Right Environmental Choice (PDF Version 303 kb)
INNOVATION, EFFICIENCY & SOLUTIONS
Our mechanized society cannot function without lubricants. The dilemma is oil is both necessary for our life-style and potentially destructive to nature. Quite simply, we must select innovative, efficient products that will help solve our pollution problems.

The introduction of AMSOIL synthetic motor oil in 1972 set all new standards for motor oil quality. AMSOIL lubricants are 100% synthetic. They are specially designed to protect engine components, reduce emissions, last longer, reduce fuel consumption and prevent environmental pollution. From the beginning, AMSOIL synthetic motor oils have out-performed conventional petroleum motor oils on all counts.

AMSOIL synthetic motor oils resist chemical breakdown and sludging which keeps engines cleaner. They have been specifically designed not to oxidize, volatilize or shear back, resulting in a motor oil that lasts longer than conventional petroleum motor oils. While petroleum motor oil manufacturers recommend oil changes every 3,000 miles, AMSOIL synthetic motor oils protect engine components up to 35,000 miles or 1 year, dramatically extending oil change intervals.

AMSOIL PRESCRIPTION FOR PREVENTION:
According to the U.S. Department of Energy’s Pollution Prevention Requirements, the first step in revitalizing a cleaner nation is pollutant source reduction.

AMSOIL accomplishes this by extending the interval between motor oil changes which can reduce the source of motor oil pollution more than eleven times.

Consider this: in 1993 an estimated 189.5 million motorized vehicles were on the road in the United States alone, and an estimated 700 million motorized vehicles were in operation throughout the world. If, by petroleum oil manufacturer’s recommendations, these vehicles have their oil changed every 3,000 miles on an average five-quart system, almost 1 billion quarts of used oil will be generated each month. So are we drowning in oil? It is estimated at present that over 240 million gallons of oil are improperly discarded annually. Dumping 240 million gallons of oil is nearly the same as two Exxon Valdez spills each month.

How dangerous is used oil? Just one quart can pro-duce a two-acre oil slick. One gallon of oil can make one million gallons of water too foul to drink and 35 ppm of oil will kill fish. Improperly disposed used oil is dangerous.

Improperly dumped used oil seeps through landfills into ground water, disrupts bacterial digestion in sewer treatment plants and washes into lakes and harbors. At present, used motor oil is the largest single source of oil pollution in our nation’s waterways. Certainly the first thing we can do is not create so much used oil to begin with . . . and the United States Department of Energy seems to agree.

Where Does All the Used Oil Go?
40% is dumped on the ground or down the sewer.
21% is thrown out with the trash, ending up in landfills.
6% is burned.
19% is reused for miscellaneous purposes.
14% is recycled.

PREVENT BILLIONS OF QUARTS FROM BEING DUMPED
Most automobile manufacturers recommend oil drain intervals of 3,000 to 6,000 miles for petroleum motor oils. AMSOIL recommends up to a 35,000-mile oil change which is 5 to 11 times fewer oil changes. Just think about the savings on the environment if, for example, the 135 million cars (excluding trucks, buses and taxis) in the United States were equipped with AMSOIL motor oil. Assuming an average service-life of 100,000 miles and an oil capacity of 5 quarts each, 11.4 billion to 22.3 billion quarts of used oil will be generated during a regular service lifetime (with regular oil changes every 3,000 to 6,000 miles). If you put 22.3 billion quarts of used oil into 55-gallon barrels and loaded them onto semi-trucks, a line of trucks would stretch end-to-end from Los Angeles to Washington D.C. and back to Los Angeles.

AMSOIL SOLUTIONS
For nearly three decades, AMSOIL INC. has been recognized as the leader in synthetic lubrication technology. AMSOIL was the first to introduce a synthetic motor oil qualified by the American Petroleum Institute, the first to recommend 25,000-mile/1-year drain intervals, the first to recommend 35,000-mile/1-year drain intervals, and the first to implement a system for dramatically increasing drain intervals with oil analysis. Decades of research, laboratory analysis and millions of engine miles have kept AMSOIL the leader in automotive applications for synthetic lubrication. Although the results have paid off in maximizing efficiency and minimizing waste, they are not conclusive. AMSOIL is the leader in synthetics and with continued research, analysis and product development will remain the industry’s leader.

LOOKING TOWARD THE FUTURE
In 1983 AMSOIL created the TRI-GARD system. The life of a lubricant is dependent on the quality of oil and the filtration system’s ability to keep it clean. The AMSOIL TRI-GARD system incorporates AMSOIL Synthetic Motor Oil, the AMSOIL Foam Air Filter, the AMSOIL By-Pass Filter and oil analysis to dramatically extend the oil change interval. Less oil changed means less oil disposal and less oil pollution. With regards to the environment, the AMSOIL TRI-GARD System is the most technologically sound, environmentally friendly motor oil program to reduce oil disposal.

OTHER ECOLOGICAL/ECONOMICAL BENEFITS OF AMSOIL
Reduces Emissions: Increases Engine Life
Each year nearly 600 million gallons of motor oil are burned and exit through the tailpipes of cars and trucks, creating emissions pollution. Petroleum oils volatilize (burn off) more readily than AMSOIL synthetic oils and create more emissions pollution.

The graph at the right (will be available soon) shows the results of five oils that underwent the NOACK Volatility Test. Of all the oils tested, AMSOIL shows dramatically less weight loss . . . less than half the weight loss of its closest counterpart. Some oils tested lost 20 percent of their weight. That means almost one fifth of the oil boils away and is released into the environment. For most cars, that’s approximately a quart of oil being burned and expelled into nature.

The thicker oil left behind after volatization contributes to damaging deposits, sticky piston rings and oil blow-by, all of which cause reduced engine life, reduced fuel economy and increased air pollution.

GREATER FUEL ECONOMY
The advanced lubricity (slipperiness) of AMSOIL synthetic lubricants has been proven to increase fuel economy by 2-5%. AMSOIL reduces friction and allows your engine to use its heat-energy more efficiently.

How Much Is a 5% Savings in Fuel? The average person drives slightly more than 10,000 miles each year. A 5% savings in fuel gives you more than $18 in savings a year (assuming you get 30 mpg, at $1.10 per gallon)

 

Worldwide Vehicle Population: 1970: 245 million 1985: 520 million 2000: (est.): 800 million If, in the year 2000, these vehicles change oil 3 times each year and have 5 quart systems, 1 billion quarts of waste oil will be generated each month.

“Each month, petroleum products emit the equivalent of an ‘oil spill’ into the Los Angeles Basin’s air as massive as the 10-million-gallon spill from the Exxon Valdez, according to the South Coast Air Quality Management District.” (Truckers’ News Magazine)

 
AMSOIL INC.    "The First In Synthetics" ®  PRODUCT CHRONOLOGY 
2005 EA Oil Filters
2005 EA Air Filters
2005 Formula 4-Stroke Marine Synthetic Motor Oil 10w30 (WCT)
2005 Formula 4-Stroke Marine Synthetic Motor Oil 10w40 (WCF)
2005 Manual Synchromesh Synthetic Transmission Fluid (MTF)
2005 Manual Transmission & Transaxle Gear Lube (MTG)
2005 Motorcycle Oils (MCF and MCV)
2005 Marine Gear Lube (AGM)
2005 AMSOIL Foam Air Filter Cleaner
2004 Donaldson Endurance™ Air Filters
2004 Donaldson Endurance™ Oil Filters
2004 AMSOIL Long Life Synthetic 75W-90 Gear Lube
2004 AMSOIL Long Life Synthetic 80W-140 Gear Lube
2004 SEVERE GEAR™ Synthetic Extreme Pressure 75W-140 Lubricant
2004 SEVERE GEAR™ Synthetic Extreme Pressure 75W-90 Lubricant
2004 AMSOIL High Tack Foam Filter Oil
2004 AMSOIL Power Core™ Filters GM H2 Hummer 6.0L Vortec™ and Ford 6.0L Diesel PowerStroke™ Applications
2004 AMS-Oiler™ Oil Precharger
2004 AMSOIL PowerSports Air Filters
2004 BriteSide Heavy Duty SCRUB Hand Cleaner With Pumice
2004 Synthetic 5W-40 European Engine Oil
2004 Saber Outboard Synthetic 100:1 Pre-Mix 2-Cycle Oil (ATO)
2004 Saber Professional Synthetic 100:1 Pre-Mix 2-Cycle Oil (ATP)
2004 HP Injector Synthetic 2-Cycle Oil (HPI)
2004 DOMINATOR Synthetic 2-Cycle Racing Oil (TDR)
2004 INTERCEPTOR Synthetic 2-Cycle Oil (AIT)
2003 Torque-Drive™ Synthetic Automatic Transmission Fluid
2003 High Performance Interceptor™ Synthetic 2-Cycle Oil
2003 FLOWZAIR Air Filters
2003 Slip Lock™ Differential Additive
2003 SAE 10W-40 XL-7500 Synthetic Motor Oil (XLO) 
2002 BriteSide Heavy Duty SCRUB Hand Cleaner
2002 High Performance SuperDuty Motorcycle Filters
2002 Bosch Platinum+4 Spark Plugs
2002 Bosch Micro Edge Excel Wipers
2002 Bosch Spark Plug Wire Sets
2002 BriteSide T6 Cleaning Concentrate
2001 Sirocco® Synthetic Ester Compressor Oil
2001 SAE 0W-40 Formula 4-Stroke Synthetic Motor Oil
2001 SAE 5W-20 XL-7500 Synthetic Motor Oil 
2001 X-Treme Synthetic Polymer Food Grade Grease
2001 Supershift Racing Transmission Fluid
2001 Shock Therapy Suspension Fluid
2000 AMSOIL/Dahl Fuel/Water Separators
2000 Hastings Premium Filters
2000 Universal Automatic Transmission Fluid
2000 SAE 20W-50 Synthetic High Performance Motorcycle Engine Oil
2000 SAE 10W-40 Synthetic High Performance Motorcycle Engine Oil
2000 SAE 20W-50 Synthetic High Performance Motor Oil
2000 SAE 10W-40 Synthetic High Performance Motor Oil
1999 Thermally Stable Biodegradable Hydraulic Oil
1999 SAE 60 Synthetic Super Heavy Weight Racing Oil
1999 Heavy Duty Metal Protector
1999 Series 2000 Chaincase Oil
1998 Series 2000 2-Cycle Racing Oil
1998 Super Duty Oil Filters
1998 Gasoline Stabilizer
1998 Octane Boost
1998 AW Series Hydraulic Oils
1998 New By-Pass Oil Filter Kits Introduced
1998 Series 2000 Synthetic 75W-140 Gear Lube
1997 Pure Power Spot and Stain Remover
1997 The AMSOIL Quick Lube Program Introduced
1997 Series 2000 Synthetic 75W-90 Gear Lube
1997 AMSOIL INC.'s "The First In Synthetics" is trademarked
1997 Synthetic 5th Wheel and Open Gear Compound
1997 SAE 5W-30 XL-7500 Synthetic Motor Oil
1997 SAE 10W-30 XL-7500 Synthetic Motor Oil
1997 PI Quick Shot
1997 Pro Formula Car Polish
1996 Under Coat
1996 Series 3000 Synthetic 5W-30 Heavy Duty Diesel Oil
1996 Non-Flammable Rust Preventative
1996 Pro Formula BriteSide
1996 Pro Formula Metal Polish
1996 Pro Formula Vinyl and Leather Protectant
1996 Pro Formula Vinyl and Leather Cleaner
1996 Air Freshener Spray
1996 Series 2000 0W-30 Synthetic Motor Oil
1996 Silicone Lubricant Spray
1996 Miracle Wash Waterless Wash and Polish
1995 Series 2000 Racing Grease
1995 Water Resistant Synthetic Grease
1995 Pure Power Plus Multi-Purpose Cleaner
1995 Lure Gard Aqueous Rust Preventative with Fish Attractant
1995 Multi-Purpose Synthetic Spray Grease
1995 Series 2000 Synthetic 20W-50 Racing Oil
1994 Non-Pumice Industrial Hand Cleaner
1993 Propylene Glycol Antifreeze and Engine Coolant
1993 Pumice Industrial Hand Cleaner
1992 Cetane Boost Diesel Fuel Additive
1992 Dual Remote By-Pass Filtration System 
1991 Biodegradable 2-Cycle Oil
1991 2-Stage Air Filter
1991 5W-30 100% Synthetic Motor Oil
1990 Rain Clear
1990 BE-100 and BE-110 Spin-On By-Pass Oil Filters
1990 Dual-GARD By-Pass Filter Mount
1989 Synthetic Polymer Food Grade Grease
1987 20W-40 Synthetic Natural Gas Engine Oil
1987 Spin-On By-Pass Oil Filters
1986 80W-90 Gear Lube (GL-4)
1985 Synthetic Multi-Purpose Grease and Synthetic Heavy Duty Grease
1985 2-Cycle Injector Oil
1985 5W-30 Para-Synthetic Motor Oil
1984 75W-90 Gear Lube
1984 10W-30 Turbo Oil
1984 Marine Gear Lube
1983 Heavy Duty By-Pass Oil Filter
1983 TRIGARD Lifetime Oil Change System
1982 Marine Engine Oil
1982 Chrome Brite Cleaner and Polish
1982 Brite Side Whitewall Tire Cleaner
1982 Vinyl and Leather Protectant
1982 Vinyl and Leather Cleaner
1982 Silicone Shield Car Polish
1982 By-Pass Oil Filter
1982 Home Heating Fuel Extender
1982 Diesel Fuel Modifier
1982 Diesel Fuel Additive Concentrate
1980 Engine and Crankcase Cleaner
1980 Automatic Transmission Fluid
1980 Lifetime POD Air Filter
1979 15W-40 Gas and Diesel Para-Synthetic Oil
1979 SAE 40 Racing Oil
1979 10W-40 Para-Synthetic Motor Oil
1979 Air Filter Foam Oil
1979 Lifetime Air Filter
1978 MP Metal Protector
1978 20W-50 Racing Oil
1978 85W-140 Gear Lube
1978 P.I. Fuel Additive
1976 Grease
1976 Engine Oil Filters
1976 Rotary Compressor Oil
1976 Reciprocating Compressor Oil
1975 Power Foam
1975 Farm Tractor Hydraulic/Transmission Fluid
1975 Hydraulic Oil
1975 SE, CC, CD Diesel Oil
1974 80W-90 Gear Lube
1973 2-Cycle Oil
1972 10W-40 100% Synthetic Oil (API SE Approved)